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NTCA member Spotlight
Family business provides white-glove client service, based on solid and varied experience
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Lesley Goddin, Editorial Director and Senior Writer
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William Pino (c.) with CTEF's Scott Carothers (l.) and Brad Denny (r.), after passing his CTI exams at TISE in January.
William Pino, Owner of Summit Valley Tile & Stone LLC in Las Vegas, Nevada, is one of the most recent Certified Tile Installers (CTIs) – #1749. He took – and passed – his hands-on exam during The International Surfaces Show (TISE) in Vegas earlier this year.
Pino got his start setting tile in 1999 as a helper to two contractors in Denver. After about a year, he moved to the Vail/Beaver Creek area of Colorado, working again for two tile contractors and taking on some solo jobs as an independent company.
Pino says he is a fast learner and learned everything from tile work to drywall. “I really just learned how to do tile by being thrown to the wolves and working for companies that I definitely did not have enough experience to work for,” he said. “But I showed up to work every day, watched, and learned a lot of the basics in that time. Thankfully, I worked for companies that had standards so I was in fact learning correct installation methods, which I would come to find out years later.”
He established Summit Valley Tile & Marble in homage to the beautiful Summit county of North Carolina where he and his family lived for two years, while working for a stainless steel pool/spa company adhering tile with all epoxy products (LATAPOXY 300 and SPECTRALOCK PRO).
After moving to Las Vegas in 2006, he worked for the union for six years, gaining a lot of experience in mud work, large stonework, stone/tile fabrication, mechanical installations and large scale projects due to casino projects. From 2012 to 2016 he did tile work for a flooring store. Yet, he yearned to re-open his business. After obtaining his C-20 tile contractor’s license in Vegas, he opened under the name Summit Valley Tile & Stone LLC in 2019.
Bedrosians’ 11" x 13" hexagon wall tile with 12" x 24" polished black porcelain, and a Floor & Decor hexagon pan tile shine in this master bath remodel. All tile is installed over Schluter KERDI membrane with Schluter All-Set thin-set mortar. Since the client didn’t want any profiles, Pino made his mitering debut and mitered all the edges, which was not in the initial plan. Pino said, “This was also our attempt at an all-in-one price inclusive type of bathroom remodel package, which did not turn out to be very profitable. It was a break-even lesson.”
His family business has grown like wildfire by word of mouth, normally being booked out 6-10 weeks. His younger son Matthew (21) started working part-time for the business in 2014 and is preparing to take the CTI test. His older son Marqus (22) recently started with the business, managing the office.
“Being family-owned allows us to have a better grasp on quality and standards, which is something we really pride ourselves on,” Pino said, noting that his company offers a white-glove service from start to finish, helping design the space and sub out electricians, plumbers, materials and more. “Also, the fact that we generally do 90-100% of the work makes customers very comfortable not having four to five different contractors in their residence.” His company is primarily residential, specializing in full bathroom/kitchen renovation and custom shower installs. “We typically have full control of the project when we take on jobs, so customers tend to choose us because we can take their bathroom down to the studs, reconfigure, and turn it into a beautiful finished product, all pretty seamlessly,” he said.
Pino noted that the greatest joy of being a tile contractor is the ability to set his own schedule, allowing him to partner with his wife and “raise two amazing boys,” he said. He also loves “transforming people’s houses into their dream homes. I get to meet different people from all walks of life, so no job is ever the same. I feel a great sense of accomplishment when I complete a project, knowing how the space started and what I was able to turn it into. The feeling of seeing someone so excited when they have their dream kitchen/bathroom is unmatched.”
This is one of Summit Valley Tile & Stone’s first barrier-free showers, which includes a 24" x 48" porcelain wall tile, a 30" x 30" x 3/4" terrazzo floor tile, and a pebble mosaic shower pan. Pino used a full Schluter system with 1/2" KERDI foam board walls and DITRA uncoupling membrane with Schluter All-Set mortar and MAPEI Ultra FA grout. The entire back wall (water wall) opened out to the exterior above garage, requiring additional work to make the home not only efficient but keep all the water lines warm. Summit Valley closed off both sides of the wall, the need for which was not evident until after wall was opened; this resulted in decent-sized change order. Another challenge was getting large-format materials up to the second floor via a spiral staircase.
NTCA camaraderie This year is Pino’s second full year as an NTCA member, which he joined to find like-minded individuals in the industry and develop camaraderie. “I’ve been a solo installer company much of my career so apart from my little union experience, and with not much else to lean on, I feel like the NTCA provides that value to my company, thus far.” The ability to reach out to other members for guidance on business and installation issues is priceless. And now that he has discovered NTCA University, he looks forward to deeper learning for himself and his employees.
“Honestly, I believe the NTCA has been and is going to be, a great resource to our business,” he said.
A new CTI, he is looking to obtain some Advanced Certifications for Tile Installers (ACT) as well. “Personally, I believe being a Certified Tile Installer and having Certified Tile Installers in my business will set us apart, showing that we take pride in educating ourselves as well as testing ourselves on the best practices, and industry standards,” he said.
The pandemic briefly impacted the business, but once work picked up, it overwhelmed the small company. Good labor to hire was scarce, so Summit Valley kept a tight schedule, completed most projects within a reasonable time frame and on budget with just two installers and one part-time helper.
“As for now, our primary objective for 2022 is to remain anywhere from 8-12 weeks booked out, keeping new work coming in for my couple employees and myself,” he said. “However, if expansion can happen and the right person comes along, I am always looking to hire.”
This stunning wet room style shower features 12" x 24" matte white wall tiles and 8" x 8" encaustic-look floor tile from Floor & Decor. The entire bathroom/shower is LATICRETE HYDRO BAN to 3" up the main bathroom floor; tiles are installed with LATICRETE LHT thin-set and MAPEI Ultra FA grout. Summit Valley had to chip out the concrete to achieve the barrier-free shower. Also, the back wall where the niche is was an underground exterior cinder block wall that was out of plumb 1-1/2", so  the contractor had to frame out. The ceilings also needed to be raised 1'. Lastly the customer originally chose black grout for the wall tile, which ended up staining the tile; Summit Valley had to  tear out and reinstall several square feet of tile, switching to white grout.